For mature, materially well-off consumers that have satisfied their basic needs, consumption becomes as much a path to self-esteem and self-actualization as a necessity. With the growing realization that the ‘good life’ can’t be measured in purely material terms, consumers are increasingly looking to be healthy, wealthy and wise.
Deepak Chopra Kinect
How do you make an Xbox 360 game out of Deepak Chopra’s spiritual beliefs and practices? You don’t, not exactly. You make Leela which is half a collection of motion-controlled mini-games associated with different chakras—points of spiritual energy located in a person’s body—and half a training tool to meditate better.
“Being alive used to be about health and fitness; now it’s about longevity.” - Faith Popcorn
Wellness is a commodity / status-symbol to be consumed like anything else, both created and enhanced by technology. Look no further than the phrase “healthy business” for a business perspective: nap pods for AOL employees, everything about Google’s office culture, David Lynch teaching transcendental meditation at the Bridgewater hedge fund